What is a hard lead in journalism

At least 30 people have been injured. At one time, most newspaper editors expected every lead to answer all of these questions. Here are some direct leads: When he awoke again at 8: Decide whether a direct or a delayed lead better suits the event. Because the lead moves on its subject and verb, the choice of nouns and verbs is essential for readability.

The delayed lead requires a talented hand. It must set the tone for what follows, provide enough information to intrigue the audience, and offer enough news so it simply doesn't burn away precious seconds. The City Council today decided to route truck traffic to Stanley Street and away from downtown Freeport. Police say that Jody has moved to Houston.

what is a hard lead in journalism

By continuing to use this website, you agree to their use. The other is toward a short sentence because short sentences are more readable than long ones.

what is a hard lead in journalism

A Difficult Choice. The following soft leads could be used for the aforementioned stories:. The viewers now know part of the story.

Rough him up and slam him around. While there are few "perfect" leads, some are better than most.

what is a hard lead in journalism

Negative leads Negative leads, which include the word not, should be avoided. Is it about people or an event? See also soft news. While there may not be a lead sentence that every reporter agrees is the perfect starting sentence, a number of options are available to make a lead that is better or worse than another.

Great Beginnings: How to Write a Lead

Such stories begin with setting the tone and introducing the reader to the atmosphere surrounding the story, before jumping into the who, what, when, where and whys. The drought that has plagued the three states is now in its second month.

what is a hard lead in journalism

We've already seen how newsmagazines do this. Instead of loading the most important information into the top of the story, the delayed lead withholds the most important details for a few sentences.

what is a hard lead in journalism

These local stories are known as folos. I find this very useful. A battalion fire chief used that word in an interview and the reporter had the good sense to put it in the lead. The Dangers. Buchanan's lead was: