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Related Articles. Please Email the Editor. Handloom white dhotis are considered cool. Recommended for you.
Many guests like to buy silk veshtis with colourful borders as souvenirs. September 22, 2016 22: Some companies have tried to create ready-to-wear novelty versions complete with adhesive cloth strips and pockets.
It seemed to give an impetus to observing Veshti Dhinam. The loose weave of the handloom veshti makes for a more pliable drape, said businessman M. Syed Ibrahim Shah, who has worn it regularly since 1988. However, the dhoti managed to keep its allure alive as a costume for festive and wedding celebrations among the younger generation. With a blitz of advertising, the veshti has become associated not just with the political class, but also a growing number of film stars.
His entire annual stock of pure white veshtis and matching shirt material is hand-woven in Coimbatore. Ironically, in southern India, wearing a veshti with a Western coat, tie, and a turban was considered a perfect ensemble for educated and professional men up to the 1950s.
For travel executive Mohamed Wasif, who wore a veshti for his pre-wedding rituals last year, the dhoti is one of the leading symbols of Tamil culture. As Western menswear became more common from the 1960s, the veshti pronounced as vetti began to lose its importance in the urban southern Indian wardrobe. The resulting public and political outcry led to the State government punishing establishments that discriminated against dhoti-wearers with a one-year jail term and a fine of Rs.
Usually the boys wear veshtis and the girls saris. Submit Please enter a valid email address. Rashad, a chartered accountancy student told The Hindu.