By Erik Cagle. Worth, TX-based catalog, book and magazine printer.
We use our G7 logo prominently in our marketing materials, when we do sales presentations and on our Website. All Rights Reserved. Process Control Is Key The key to leveraging the maximum out of G7 qualification is process control, Ellis notes—being able to hit the proof target on a daily basis. You can find them either by visiting the IDEAlliance Website, or you might happen to recognize them by their use of a logo.
And those people are your existing or potential clients. Continue to your page in 15 seconds or skip this ad. Related Content. When you get neutrals right, which G7 assists you in doing, the dynamic range is better, contrast is better and consistency throughout the run occurs. The G7 process on how to manage gray balance and apply it to our curves resulted in a smoother curve. Your press work matches the proofs consistently. But the process changes, largely subtle, have paid dividends, according to Daniel Hanson, vice president and general manager of the Ft.
They looked, mathematically, like very small adjustments, but they resulted in nice clarity and detail. Relative to the industry, there are still very few G7 Master Printers more than 500 at press time, with roughly 15 new ones each week. Frankly, you suspect this qualification smacks of a cash grab concocted by folks who think a little too highly of themselves and their calibration methods.
Hanson notes that higher-end clients acknowledge the benefits offered by G7. Just mention the term G7 certification and you can hear a collective cringe coming from the folks at IDEAlliance, the printing industry association unofficially tasked with governing printing methodologies, specifications and standards.
The key to leveraging the maximum out of G7 qualification is process control, Ellis notes—being able to hit the proof target on a daily basis. View Comments. But buyers, by nature, are drawn to certifications, qualifications and embossed stamps that declare someone or something as having been validated by an expert.
For Berman, the G7 qualification was a fairly straightforward process, according to Paul Hilvert, who headed up the project for the printer.
November 1, 2010.
Learning how to use and apply process control procedures throughout the entire production process is a good starting point, he says. If done right, that process control is learned during qualification, and along the way printers may learn new ways of measuring and thinking about color data. The entire training process took about three days for Berman, and Hilvert credits the department heads, supervisors, and prepress and press workers for working with the G7 consultant.
Where it has made a measurable difference, for Berman, is in expanding its customer base geographically. And, again, repeatability is achieved across the full range of devices. Simply stated, G7 is a process, a color calibration method, that allows printers to gain repeatability across the gamut of printing devices and substrates.