The images were constructed by creating a grid of vertical and horizontal lines on the bear model. And I said, "Yeah, I do.
Crossword Blogs Dating. Also, Coke is continuing to encourage donations to its campaign to protect polar bears. Back to top Home News U. More top stories.
And how do you remake magic when you struck gold the first time? The Coca-Cola Co launched 1.
Coke's most ardent fans find the change in color blasphemous. Coke has reiterated that it is not abandoning its entire campaign -- it is halting production of the white cans they'll still be on shelves until they run out , and distributing the new red cans. A sculptor then created a 3D clay model of the bear's head, which was digitized and stored in advanced computer graphics software.
Coke frequently features special edition holiday cans, but this was the first time it had ever strayed from its usual red for Coca-Cola Classic. There is also more than meets the eye when it comes to the animals' noses, specifically the little white mark on them.
As with all television commercials, the undertaking began with storyboards. I used to call him the polar bear puppy or the baby polar bear.
That came about by accident. Read more from Telegraph Food.
And it goes to show that packaging -- especially for such a massively powerful brand like Coke with such fanatical followers -- matters deeply. In addition to manipulating the bear's torso, the head and the limbs had to be moved separately since the computer-generated-bear was not attached in one piece like a real bear. They said, "We can do fur.
They had to go back and remake magic. Photo Credit: Coca-Cola and the Dog Days of Summer. It took four months of 16 people working pretty much full time to create one 30-second spot.